Back in the 80's the rage was Raytech's 99.9% pure cerium oxide. It was a light cream color. This polish WAS superior to the regular cerium oxide that was available at the time and was $35.00 per pound. I wish I had bought more since I ran out years ago. Currently I have some supposedly pure cerium that is pure white. It works fine I guess but the Raytech was so good you could get a mirror polish even on large faces of clear quartz crystals.
Bottom line: Pay the extra money to get the purer polish. It works better and faster and will save you time.
I would be interested to know from a chemist the actual color of 100% pure cerium oxide.